When you spend years welcoming guests into the same place, you begin to notice patterns long before they show up in any trend report. You see how people arrive still holding onto the responsibility of coordinating a plan with our Concierge, and how quickly they relax once they realize they no longer need to manage the mental load of it all. Guests still admire the view or the infinity pool, but they positively beam when they meet their Concierge and Butler.
That’s the moment they understand that their time is now their own.
From where we stand at The Point, ultra-luxury travel in 2026 is being shaped less by what guests want to do and far more by how they want to feel while they are doing it. They want to feel calm, understood, and well taken care of. They also want to feel free to change their minds without consequence.
This is why we are seeing such a clear shift toward ultra-luxury villas here in Costa Rica. Not because they are larger, more private, or boast more bling, but because they allow something increasingly rare on modern holidays: the ability to let go of decision-making and trust that someone else has the full picture.
Luxury, as we see it evolving, is no longer about abundance but about being taken care of by experts who truly pay attention.
WHY ULTRA-LUXURY VILLAS ARE RESHAPING TRAVEL IN 2026
Many of our guests at The Point are seasoned travelers who have stayed in remarkable places all over the world. They understand luxury. They also understand which services actually make a difference once the novelty wears off.
In the past, luxury often came with formality. Today, it looks almost the opposite. Guests want the same high level of service, but without it feeling transactional or staged. They want to feel known, not processed.
This is where ultra-luxury villas come into their own. In a private villa setting, your needs are not divided between departments or passed from one person to another. There is continuity and context built through shared experience over the course of a stay. Plans can evolve naturally rather than being locked in from the start, and service adapts to people rather than the other way around.
Welcoming guests into our ultra-luxury villa in Costa Rica means creating experiences that unfold day by day.
Fixed itineraries and rigid schedules no longer reflect how people want to travel, and they certainly do not reflect how Costa Rica works best.
WHY PERSONALIZED SERVICE HAS BECOME THE REAL LUXURY CURRENCY
Personalized service is not a new idea, but what it means has evolved. At The Point, it begins well before guests arrive. Our Concierge works closely with each group to design a fully customized itinerary, sourcing experiences, coordinating providers, and securing dates in advance so everything is in place from day one.
What makes the experience feel truly personal, however, is what happens once guests are here. Costa Rica is dynamic by nature, and no itinerary should be treated as fixed. Energy levels shift, weather changes, and days naturally take on their own rhythm. Because we offer such a wide range of options and maintain close relationships with local providers, we can adjust, refine, and add to plans as the stay unfolds, without friction or stress for the guest.
WHY COSTA RICA SUITS THIS STYLE OF LUXURY TRAVEL
Costa Rica lends itself beautifully to this intuitive approach to travel because so much here is shaped by rhythm rather than routine. Ocean conditions change by the season (and even by the day), wildlife activity depends on temperature and light, and excursions are planned around weather patterns that require flexibility.
From a concierge perspective, this is where local knowledge becomes essential, and where the difference between human judgment and automated planning is most obvious. AI might suggest options based on popularity or availability, but it cannot read your day as it unfolds, it cannot sense when a group is running low on energy, or when a good plan needs adjusting because conditions have suddenly changed.
In Costa Rica, those nuances matter every single day, and you need an expert who’s present on the ground.
WHAT TODAY’S ULTRA-LUXURY TRAVELERS WANT TO LET GO OF
One of the clearest shifts we see is in what guests are happy to hand over.
They enjoy choosing the destination and the villa. Beyond that, they want support with the parts of travel that usually create friction, particularly when traveling with extended family or groups of friends. Timing, logistics, transfers, activities, catering, and balancing different personalities quickly become work.
At The Point, we take responsibility for those moving parts so guests do not have to.
HOW OUR CONCIERGE SERVICE ENHANCES YOUR EXPERIENCE
Costa Rica offers an extraordinary range of experiences, far more than most guests realize before they arrive. The challenge is not finding things to do, but knowing what will actually suit the people you are traveling with, the time you have, and the way your stay is playing out.
Over the years, we have curated countless experiences that showcase Costa Rica’s incredible offerings. From exploring the coastline and inland wilderness by helicopter, to sailing the Pacific on your private catamaran, heading into the jungle on an ATV, or hiking a volcano. We can even offer exquisite moments of celebration, culture, and wellness right at the villa, so you don’t even have to step outside the property if you don’t want to. Some guests want high-energy adventure, others want quiet immersion, and most enjoy a balance that flows from day to day.
With so much on offer, guidance becomes crucial. Our role is not to add more to an itinerary, but to edit it carefully so each day feels balanced.
HOW WE MANAGE LUXURY AT THE POINT, SO GUESTS NEVER HAVE TO
At The Point, ultra-luxury is defined by what guests never need to think about. Much of our work happens quietly in the background, ensuring the stay feels effortless from beginning to end.
At the heart of this philosophy is our Signature Butler Service.
Angel, our Butler, is included in the standard rate of our Simple Luxury Service, and is available to guests for four hours every day, not as a formal or interruptive presence, but as an understated but priceless addition. Angel can brew your morning coffee and serve fresh fruit, whip up afternoon mocktails and snack boards, or take out the pool toys and light the firepit at sunset. His role is to anticipate small needs before they even become requests. It is a service designed around ease rather than ceremony, and one that allows guests to remain fully present while everything else is handled.
Here are just a few of the logistical things we do to enhance the enjoyment of your stay:
- We pre-screen and coordinate everyone who steps onto the property, from drivers to guides to personal trainers, to ensure everyone is on board with our top-tier levels of standards, timing, and discretion.
- We take care of logistics and solve problems before they even surface. We act as a buffer between you and the practical realities of schedules, suppliers, and shifting plans.
- We make swift decisions when conditions change, because of a turn in the weather, access, or availability, and adjust plans as we see fit without needing you to step in (unless you state otherwise).
- We protect your privacy and personal space throughout the stay, ensuring you are not overscheduled or interrupted unnecessarily.
- We filter options before they even reach you and keep only the best, so decisions are much easier for you to make.
- We keep track of preferences and evolving needs so nothing has to be repeated or re-explained.
- We take responsibility when something doesn’t land as expected, and adjust course immediately rather than offering excuses.
When this works well, guests rarely notice what is being managed. They simply notice that their time feels unburdened, and that is exactly the point.
At The Point, we are here to read the room, adapt to the moment, and help each stay unfold in a way that feels effortless. If you are thinking about an ultra-luxury villa stay in Costa Rica in 2026, learn more about the Experience and the Concierge Service at The Point. We would be delighted to help shape it with you, thoughtfully and on your terms.
